Two children in colorful striped shirts running through a grassy field.

We're Bringing Back Bright Rainbows, Retro Prints & Colourful Co-ordinated Children's Outfits.

From Scandinavian Prints to Bright Rainbow Outfits, We Offer Unique, Organic Cotton Clothes That Let Kids Shine Naturally.

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Unique & Inspiring

Our playful Scandinavian and UK designed kidswear pairs high quality with retro charm, celebrating individuality and creativity

Colorful icon of a hand holding a pot with plants, symbolizing care and nurturing.

Organic & Sustainable

Our brands prioritise soft, organic materials, safe for sensitive skin, gentle on the planet, and perfect for everyday magic

Icon of a handshake with a red shirt inside a colorful circle on a white background

Ethically Made

We partner only with brands that uphold the highest ethical standards for fair pay and safe conditions

Colorful icon of a family with two adults and two children on a white background

Family Owned

We’re an Aussie owned family business, who love great kidswear and are here to help every step of the way

Shop Bright, Colorful Baby & Kids Clothes

Baby & Toddler Clothes
Toddler in cute outfit

Baby & Toddler Clothes

Kids Clothes
Boy in rainbow stripped hoodie

Kids Clothes

Gift Bundles
Gift Bundles

Gift Bundles

Shop by Size

0 - 6 Months (52-68cm)
Baby in bright rainbow outfit playing with blocks

0 - 6 Months (52-68cm)

6 - 12 Months (74-80cm)
Baby wearing rainbow cloud t-shirt form frugi

6 - 12 Months (74-80cm)

12 -24 months (80-92 cm)
Boy in Blade and Rose Dragon outfit

12 -24 months (80-92 cm)

2 - 3 Years (92-98cm)
Toddler in pink gift bundle

2 - 3 Years (92-98cm)

3 - 4 Years (98-104cm)
Boy wearing Kite t-shirt and shorts

3 - 4 Years (98-104cm)

4 - 5 Years (104-110cm)
Girl wearing DUNS Sweden Dress in the park

4 - 5 Years (104-110cm)

5 - 6 Years (110-116cm)
Girl in a field wearing a bright colourful rainbow t-shirt form Frugi

5 - 6 Years (110-116cm)

6 - 7 Years (116-122cm)
Boy wearing tractor top from Toby Tiger

6 - 7 Years (116-122cm)

7 - 8 Years (122-128cm)
Boy in long sleeve rainbow top from Frugi on the beach

7 - 8 Years (122-128cm)

8 - 9 Years (128-134cm)
Boy wearing racing car outfit from Smafolk

8 - 9 Years (128-134cm)

Mission

Why Families Choose Us

It is our mission to offer Australian parents high quality, unique baby and kidswear that's give your kid a presence on the playground. We handpick vintage and retro-inspired pieces from trusted Scandinavian and UK kidswear brands you won’t find on the shelves in stores. Every style is designed to stand out with playful prints, lasting quality and a fit they’ll love. Made from certified organic or OEKO-TEK fabrics and crafted ethically, our baby and kids clothes look amazing and are built to last. No fast fashion, just unique pieces that let their personality shine.

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Shop Our Most-Adored Styles

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Toby Tiger Organic Multi Stripe Yoga Pants

Toby Tiger Organic Multi Stripe Yoga Pants

$33.95
$33.95
Toby Tiger Organic Multi Stripe Joggers

Toby Tiger Organic Multi Stripe Joggers

$49.95
$49.95
Frugi Organic Sofia Skater Dress Foxglove Rainbow Stripe

Frugi Organic Sofia Skater Dress Foxglove Rainbow Stripe

$74.95
$74.95
Kite Pig Pannage Stretch Jersey Dungarees

Kite Pig Pannage Stretch Jersey Dungarees

Regular price  $52.00 Sale price  $40.00
Sale price  $40.00 Regular price  $52.00
Frugi Bluebird Dinoland Sunshine Skater Dress

Frugi Bluebird Dinoland Sunshine Skater Dress

$73.50
$73.50
Smafolk Sleeveless Marshmallow Racket Dress

Smafolk Sleeveless Marshmallow Racket Dress

$79.95
$79.95
Toby Tiger Organic Ice Cream Cone Print Dress

Toby Tiger Organic Ice Cream Cone Print Dress

$52.95
$52.95
Toby Tiger Organic Multi Stripe Hoodie

Toby Tiger Organic Multi Stripe Hoodie

$79.95
$79.95

Shop by Brand

Frugi Clothing
Frugi Clothing

Frugi Clothing

Blade and Rose
Blade & Rose Logo

Blade and Rose

Toby Tiger Clothing
Toby Tiger logo

Toby Tiger Clothing

Slugs & Snails
Slugs and snails logo

Slugs & Snails

Kite
Kite logo

Kite

DUNS Sweden
Duns Logo

DUNS Sweden

Danefae
Danefae Logo

Danefae

Smafolk
Smafolk Logo

Smafolk

Toby Tiger Organic Multi Stripe Joggers

Toby Tiger Organic Multi Stripe Joggers

$49.95
$49.95
Frugi Organic Libby Leggings Foxglove Rainbow Stripe

Frugi Organic Libby Leggings Foxglove Rainbow Stripe

$34.95
$34.95
Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

$32.95
$32.95
Frugi Organic Rainbow Body Suit 4 Pack

Frugi Organic Rainbow Body Suit 4 Pack

$59.95
$59.95
Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib

Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib

$34.95
$34.95
Frugi Organic Favourite l/s Tee - Rainbow Stripe

Frugi Organic Favourite l/s Tee - Rainbow Stripe

$39.95
$39.95
Frugi Organic Foxglove Rainbow Stripe Bodysuit

Frugi Organic Foxglove Rainbow Stripe Bodysuit

$32.95
$32.95
Frugi Organic Favourite Rainbow Stripe T-Shirt

Frugi Organic Favourite Rainbow Stripe T-Shirt

$34.95
$34.95

Amazing Bundles

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Blade & Rose Teddy the Dragon Bundle

Blade & Rose Teddy the Dragon Bundle

$64.95
$64.95
Blade & Rose Farmyard Friends Bundle

Blade & Rose Farmyard Friends Bundle

$64.95
$64.95
Blade & Rose Rustic Farmyard Bundle

Blade & Rose Rustic Farmyard Bundle

$64.95
$64.95
Kite Organic Pear-fect Dungaree Toddler Bundle

Kite Organic Pear-fect Dungaree Toddler Bundle

$104.95
$104.95
Kite Koala time Toddler Bundle

Kite Koala time Toddler Bundle

$77.95
$77.95
ethical slow fashion

Baby and Kidswear Sale Items

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Family of four standing together under a wooden pier by water

About Us

The family behind Baby goes Retro

Our family runs Baby Goes Retro to offer kids’ clothing that reflects what matters most to us — joy, quality, and care. Inspired by vintage style and a love for playful, personality-filled design, our pieces are made to last and be loved again and again.
We have a strong focus on safe, organic fabrics, produced in ethical factories, to support a slower, more sustainable fashion future — because little wardrobes can have a big impact.

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