What's New – Explore the Latest Kids Fashion Trends

Lightweight Kids’ Top for Play, Adventure & Everyday Comfort Shop the Miffy™ "Anything is Possible" Navy Cotton Top – Comfortable, Cute & Easy to Wear Add a touch of charm...

Breathable, Durable Kids’ Leggings for Everyday Comfort and Play Shop Miffy™ "Anything is Possible" Organic Cotton Leggings for Toddlers & Kids – Soft, Durable, and Perfect for Play Looking for...

Soft, Breathable & Adorably Designed Socks for Toddlers and Kids Miffy™ Anything is Possible Children's Socks – Soft, Stylish & Perfect for Active Little Feet Step into playful comfort with...

Bursting with colour and packed with twirl power, the DUNS Sweden Harvest Short Sleeve Skater Dress in Black is a celebration of nature's bounty and playful style. Featuring a vibrant...

Lightweight, Soft & Practical Toddler Top for Everyday Adventures Miffy™ Busy In The Veg Patch Organic Cotton Top – Soft, Breathable & Made for Little Explorers Add a touch of...

Soft, Stretchy & Sustainable Toddler Leggings for Everyday Play Shop the Miffy™ Busy in the Veg Patch Organic Cotton Leggings – Playful, Practical & Made for Comfort Brighten your little...

Comfy, Playful & Breathable Socks for Toddlers and Active Kids Miffy™ Busy In The Veg Patch Children's Socks – Soft, Breathable & Perfect for Play Step into comfort and fun...

Full of floral charm and retro joy, the DUNS Sweden Midsummer Flower Skater Dress in Snapdragon Yellow is made for twirling through sunshine-filled days. Featuring a nostalgic Scandinavian floral print...

Soft, sweet, and wonderfully whimsical the DUNS Sweden Radish Skater Dress in Blushing Bride is a charming mix of playful print and timeless style. Featuring the iconic radish design on...

Introduce your child to the vibrant charm of DUNS Sweden's Summer 2025 collection with the Big Radish Short Sleeve Top in Hushed Green. This delightful tee features a whimsical radish...

Sunshine, florals, and funÑthis DUNS Sweden Midsummer Flower Short Sleeve Top in Snapdragon Yellow is a celebration of summer and childhood joy. With its charming all-over floral print and bright...

This delightful skater dress features a charming whale waves print, capturing the essence of ocean fun. Made from 100% GOTS-certified organic cotton, it boasts short sleeves and a twirly skirt,...

These adorable yoga pants showcase a fun picnic print, complete with sandwiches, fruits, and more. Made from 100% GOTS-certified organic cotton, they feature an elasticated waistband and ankle bands for...

This delightful skater dress features a charming picnic print, capturing the essence of outdoor fun. Made from 100% GOTS-certified organic cotton, it boasts short sleeves and a twirly skirt, making...

Keep your little one cool and stylish with these shorts adorned with vibrant orange and blue stripes. Made from 100% GOTS-certified organic cotton, they feature an elasticated waistband for comfort...

These super comfy organic yoga pants feature our signature multi-coloured stripes. Made from 100% GOTS-certified organic cotton, they have a contrasting elasticated waistband and ankle bands for a perfect fit....

Little ones will be ready for anything in these super comfy multi-stripe organic kids' joggers. The soft organic cotton with stretchy ankle cuffs ensures comfort, while the elasticated waist with...

Sweet and summery, this dress showcases a delightful ice cream cones print. Crafted from 100% GOTS-certified organic cotton, it has a sleeveless design and a gathered skirt, perfect for warm...

Keep your little one cool and stylish with these dungaree shorts adorned with a playful ice cream cones print. Made from 100% GOTS-certified organic cotton, they feature adjustable shoulder straps...

These comfy yoga pants feature a serene hillside print, bringing nature closer to your little one's wardrobe. Made from 100% GOTS-certified organic cotton, they come with an elasticated waistband and...