Ej sikke lej is the chorus line of a well known Danish nursery rhyme and it really represents what the label is all about. Their designs are always playful with a fresh colour palette and they use prints that are easily recognised by children of all ages.

The Owl is their signature logo and also the most successful print in their range. At Baby goes Retro you can find Pelicans, puppies and snails which are part of their cute and unique animal print range for summer 08/09.

Ej sikke lej’s gorgeous creations are certainly aimed at “letting children be children” and that is why they are such a success story with parents and children alike.

To shop from Ej sikke lej's collection please click here