A smiling toddler sitting on a wooden floor in a bright room, wearing a colorful rainbow-striped short-sleeve shirt with a yellow lion and white cloud applique on the front. Two babies wearing bright organic baby clothes.

Rated 4.9/5 by 100+ parents

Baby & Kids' clothes with the colour left in.

Bright, hard-wearing European labels for 0-8 years, shipped from Australia

Dispatched next day

Free Aus shipping >$97

30 day returns

Best Sellers

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Slugs & Snails 90s Dayglow Kids Waffle Cotton Set

Slugs & Snails 90s Dayglow Kids Waffle Cotton Set

$59.95 AUD
$59.95 AUD
Toby Tiger Rainbow Stripe Top

Toby Tiger Rainbow Stripe Top

$45.95 AUD
$45.95 AUD
Toby Tiger Rainbow Stripe Leggings

Toby Tiger Rainbow Stripe Leggings

$33.95 AUD
$33.95 AUD
Frugi Tractor Applique Tee: Stripe

Frugi Tractor Applique Tee: Stripe

$39.95 AUD
$39.95 AUD
DUNS Sweden Tucan Playsuit: Vanilla Custard

DUNS Sweden Tucan Playsuit: Vanilla Custard

$44.95 AUD
$44.95 AUD
DUNS Sweden Radish Playsuit: Green Ash

DUNS Sweden Radish Playsuit: Green Ash

$44.95 AUD
$44.95 AUD
DUNS Sweden Clover Playsuit: Radiant Yellow

DUNS Sweden Clover Playsuit: Radiant Yellow

$44.95 AUD
$44.95 AUD
DUNS Sweden Radish Bodysuit: Yellow

DUNS Sweden Radish Bodysuit: Yellow

$39.95 AUD
$39.95 AUD

Sized in centimetres, not guesses

Every brand we stock labels by height. Measure once, filter once, and the size is right.

European labels the chain stores don't carry

Frugi, Danefæ, Toby Tiger, Blade & Rose, DUNS Sweden. Curated, not a catalogue dump.

Colour, on purpose

Prints and brights, for parents tired of beige and grey racks. Bright, fun gender neutral options for boys and girls.

Made to reach the second child

Reinforced knees, generous seams, fabric weights that survive daycare and a hand-me-down.

Unique Brands

Baby clothes brand

GOTS Organic

Frugi

Born in Cornwall in 2004, when Lucy and Kurt Jewson set out to prove organic didn't have to be beige, Frugi's GOTS cotton prints turn a plain day into a tiny celebration.

Shop the Rainbow

kid tights brand

UK Award Winner

Blade & Rose

Born from Amanda's maternity-leave frustration with boring leggings in 2010. Blade & Rose hides the fun print on the sole, so nappy changes get a laugh.

Flip for the Fun

A blue circular sticker or patch featuring the white hand-drawn text 'Toby tiger' on a plain white background.

Since 1998

Toby Tiger

Named after founder Zoe Mellor's own son back in 1998, built on her Caribbean love of colour. Toby Tiger's organic prints turn school pickup into a parade.

Join the Parade

Organic clothes brand

Fair & Organic

Duns Sweden

Founded in Gothenburg in 2007 on a no-gender, no-shortcuts rule. DUNS prints strawberries and mushrooms onto GOTS organic cotton kids want to wear out the door themselves.

Shop Fair and Bright

organic kids tights

Unisex Pioneer

Slugs & Snails

Started on a windy hill in rural Ireland in 2011, as the first unisex tights brand for kids. Slugs & Snails lets any child wear dinosaurs, dragons, or daisies.

Tights done your way

funky kids clothes

Danish Design

Danefæ

Started in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags. Danefæ's Nordic-cut knitwear makes rainy days the best-dressed days.

Beat the Rain

Bright kids clothes

GOTS Organic, 15 Years

Kite

Designed by the sea in Poole, Dorset, and GOTS organic certified for 15 years. Kite's soft coastal prints make everyday dressing feel like a day at the beach.

Shop the Coast

organic cotton clothes

Organic Since 2005

Smafolk

Founded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton. Smafolk's in-house prints turn a dinosaur obsession or a flower phase into a whole outfit.

Shop Their Obsession

Baby clothes brand

GOTS Organic

Frugi

Born in Cornwall in 2004, when Lucy and Kurt Jewson set out to prove organic didn't have to be beige, Frugi's GOTS cotton prints turn a plain day into a tiny celebration.

Shop the Rainbow

kid tights brand

UK Award Winner

Blade & Rose

Born from Amanda's maternity-leave frustration with boring leggings in 2010. Blade & Rose hides the fun print on the sole, so nappy changes get a laugh.

Flip for the Fun

A blue circular sticker or patch featuring the white hand-drawn text 'Toby tiger' on a plain white background.

Since 1998

Toby Tiger

Named after founder Zoe Mellor's own son back in 1998, built on her Caribbean love of colour. Toby Tiger's organic prints turn school pickup into a parade.

Join the Parade

Organic clothes brand

Fair & Organic

Duns Sweden

Founded in Gothenburg in 2007 on a no-gender, no-shortcuts rule. DUNS prints strawberries and mushrooms onto GOTS organic cotton kids want to wear out the door themselves.

Shop Fair and Bright

organic kids tights

Unisex Pioneer

Slugs & Snails

Started on a windy hill in rural Ireland in 2011, as the first unisex tights brand for kids. Slugs & Snails lets any child wear dinosaurs, dragons, or daisies.

Tights done your way

funky kids clothes

Danish Design

Danefæ

Started in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags. Danefæ's Nordic-cut knitwear makes rainy days the best-dressed days.

Beat the Rain

Bright kids clothes

GOTS Organic, 15 Years

Kite

Designed by the sea in Poole, Dorset, and GOTS organic certified for 15 years. Kite's soft coastal prints make everyday dressing feel like a day at the beach.

Shop the Coast

organic cotton clothes

Organic Since 2005

Smafolk

Founded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton. Smafolk's in-house prints turn a dinosaur obsession or a flower phase into a whole outfit.

Shop Their Obsession

Hear what other parents think

Family of four standing together under a wooden pier by water

The Family Behind Baby Goes Retro

"We set out to bring Australian families the colourful, characterful kids' clothes we couldn't find here."

Baby Goes Retro is a family-owned business that's been delivering joy to Australian families since 2007. We hand-pick Europe's most beautiful, ethical kids' brands, the ones built to last and made to be loved.

Read more about Baby Goes Retro

Learn with Baby Goes Retro

On Sale Now

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DUNS Sweden Rowan Print Long Sleeve Top

DUNS Sweden Rowan Print Long Sleeve Top

Regular price  $44.95 AUD Sale price  $34.95 AUD
Sale price  $34.95 AUD Regular price  $44.95 AUD
DUNS Sweden Midsummer Flower Shorts: Cradle Pink

DUNS Sweden Midsummer Flower Shorts: Cradle Pink

Regular price  $39.95 AUD Sale price  $34.95 AUD
Sale price  $34.95 AUD Regular price  $39.95 AUD
Pals Socks Horse & Alpaca Kids Socks

Pals Socks Horse & Alpaca Kids Socks

$14.95 AUD
$14.95 AUD
Danefae Erik Rainbow Print Tee

Danefae Erik Rainbow Print Tee

Regular price  $49.00 AUD Sale price  $39.00 AUD
Sale price  $39.00 AUD Regular price  $49.00 AUD
Smafolk Race Car Sweatpants: Teal

Smafolk Race Car Sweatpants: Teal

Regular price  $79.95 AUD Sale price  $69.95 AUD
Sale price  $69.95 AUD Regular price  $79.95 AUD
Smafolk Race Car Tee: Teal

Smafolk Race Car Tee: Teal

Regular price  $48.95 AUD Sale price  $44.95 AUD
Sale price  $44.95 AUD Regular price  $48.95 AUD
Smafolk Cat Print Tee: Pink

Smafolk Cat Print Tee: Pink

Regular price  $48.95 AUD Sale price  $39.95 AUD
Sale price  $39.95 AUD Regular price  $48.95 AUD
Smafolk Tennis Racket Tee

Smafolk Tennis Racket Tee

Regular price  $48.95 AUD Sale price  $28.95 AUD
Sale price  $28.95 AUD Regular price  $48.95 AUD

Frequently Asked Questions

Sizing, delivery times and what happens if something doesn't fit. Still stuck, email info@babygoesretro.com.au and you'll hear back from a real person, usually the same day.

General information

Shipping & Delivery

What baby and toddler clothes does Baby Goes Retro stock?

Baby Goes Retro is an Australian, family-run store specialising in vintage and retro-inspired baby clothes, sourced from trusted Scandinavian and UK labels you generally will not find on shelves here. Our range covers everything from bodysuits, rompers and dungarees through to dresses, tops, bottoms, socks and hats, spanning newborn right through to kids sizes up to age nine.

Whether you are after everyday infant outfits for daycare, a full infant clothes set for a newborn, or something special for a first birthday, the collection is built around pieces that get worn on repeat rather than sitting in a drawer. We carry both baby and kids ranges, so families can keep shopping with us as their child grows out of infant clothes australia-wide sizing and into school-aged basics.

Brands include Frugi, DUNS Sweden, Kite, Toby Tiger, Blade & Rose, Slugs & Snails, Danefae and Smafolk, each chosen for a mix of ethical production, colourful design and genuine everyday practicality, rather than fast-fashion pieces meant to be worn once and outgrown.

Are Baby Goes Retro's baby clothes organic and sustainable?

Yes. Our baby clothes are made primarily from GOTS-certified organic cotton or OEKO-TEX certified fabrics, which means the whole production process, from how the cotton is grown through to how it is dyed and finished, meets a recognised ethical and environmental standard, not just the raw fibre.

For newborns especially, this matters for comfort as much as sustainability. Newborn organic cotton and 100% cotton newborn clothes tend to be softer against sensitive skin and hold up better to the daily wash cycle than synthetic blends, which is a big part of why organic baby clothes and organic infant clothes are worth the switch even if the price sits slightly higher than fast-fashion basics.

We stock both cotton newborn clothes and 100% cotton infant clothes across the range, so if you are specifically after cotton clothes for infants or newborn cotton clothes rather than blended fabrics, checking for the GOTS label on each product page is the easiest way to confirm you are getting the real thing. Choosing sustainable baby clothes and sustainable newborn clothes over conventional options also means less pesticide use and lower water impact in how the cotton is grown, which is part of our founding mission as a family business.

What sizes do you carry, from newborn through to kids?

Our baby and toddler range runs from newborn through to 3 years, and our kids range continues from there up to age nine, so there is no need to switch stores as your child moves through each stage. Within the baby range, sizing follows standard brackets like 0-6 months, 6-12 months and 12-24 months, with plenty of options in between, including popular 3-6 month outfits and 3-6 month clothes for the fastest-growing early stage.

Sizing does vary slightly between brands, so it is worth checking the specific size guide on each product rather than assuming a Frugi 6-9 month piece and a DUNS Sweden 6-9 month piece will fit identically. If you are buying ahead or unsure between two sizes, sizing up is usually the safer call, since a slightly roomy fit still looks good and buys extra weeks of wear.

We also stock ready-made infant clothes sets and gift bundles if you would rather buy a coordinated infant set in one go instead of building an outfit piece by piece, which is a popular option for baby showers and newborn gifts.

How much is shipping?

$7.95 flat rate anywhere in Australia, and free on orders over $97. Every order ships tracked with Australia Post, to street addresses and PO boxes.

How long will my order take?

We pack and dispatch within 1 business days. After that, 2 to 5 business days to metro areas, 3 to 7 regional, and 7 to 10 to remote locations. You'll get a tracking email the moment it ships.

What if the size is wrong?

You have 30 days from delivery to change your mind, and you choose a full refund or an exchange for another size, colour or item. The item needs to be unworn with labels still on. You cover postage back to us, we cover postage sending the replacement out.