Bright Friday is on now. Up to 40% off 100+ pieces, plus a free gift worth $33 when you spend $125.
Bright Friday Sale. Because we don't do beige.
Up to 40% off on 100+ products. Plus free gift worth $33 when you spend $125.
Baby & Kids Clothes That Are Anything But Ordinary
Bright European labels built to survive a second child. 0 to 8 years.
As featured in
Why parents switch to us
Made to be handed down
Chain-store kids' clothes are mostly polyester, made by the million and thrown out within a season. We stock European labels doing the opposite.
Premium European labels
Designed in Sweden, Denmark and the UK by brands with decades of history. You won't find them in Australian chain stores.
Natural fibres, not synthetics
Breathable cotton instead of the polyester filling chain-store racks. Softer on skin, and it holds its shape wash after wash.
Ethically made, not mass produced
Small production runs and fair working conditions, not millions of identical prints made as cheaply as possible.
Certified fabrics
Every label we stock is GOTS organic or OEKO-TEX certified, so each fabric is tested for harmful substances before it reaches your child's skin.
Built for a second child
Thick cotton and strong seams, so they still look good on the next sibling or cousin.
Family owned
Packed by hand in regional Victoria. Emails answered by a real person, usually the same day.
The people packing your parcel
Meet the family behind the colour
"We set out to bring Australian families the colourful, characterful kids' clothes we couldn't find here."
Baby Goes Retro opened in 2007. Today our family runs it from regional Victoria. We choose every label ourselves, pack every order by hand, and answer every email.
Start with their age
Shop by age
From Sweden, Denmark and the UK
The labels we stock
Eight European labels, picked for colour, quality and the story behind every print.
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GOTS Organic
Frugi
Shop the RainbowBorn in Cornwall in 2004, to prove organic didn't have to be beige.
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UK Award Winner
Blade & Rose
Flip for the FunBorn from frustration with boring leggings in 2010.
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Since 1998
Toby Tiger
Join the ParadeNamed after founder Zoe Mellor's own son back in 1998.
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Fair & Organic
Duns Sweden
Shop Fair and BrightFounded in Gothenburg in 2007 on a no-gender, no-shortcuts rule.
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Unisex Pioneer
Slugs & Snails
Tights done your wayStarted in 2011, as the first unisex tights brand for kids.
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Danish Design
Danefæ
Beat the RainStarted in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags.
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GOTS Organic, 15 Years
Kite
Shop the CoastDesigned by the sea in Poole, Dorset, and GOTS organic certified for 15 years.
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Organic Since 2005
Smafolk
Shop Their ObsessionFounded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton.
Guides for parents
From the journal
Featured Article
4 Quick Checks to Spot Greenwashing in Kids' Clothing for Parents
Read more: 4 Quick Checks to Spot Greenwashing in Kids' Clothing for Parents
25 Kids Outfit Combinations From One Small Capsule for Parents
Read more: 25 Kids Outfit Combinations From One Small Capsule for Parents
Cut Year One Baby Clothes Spend to AUD 300–600 in Australia
Read more: Cut Year One Baby Clothes Spend to AUD 300–600 in Australia
Ethical Kids Clothing Meaning: What It Covers and How to Check
Read more: Ethical Kids Clothing Meaning: What It Covers and How to CheckQuestions parents ask us
Still stuck? Email info@babygoesretro.com.au and you'll hear back from a real person, usually the same day.
What do you stock?
Colourful baby and kids clothes from European brands you won't find in Australian chain stores: DUNS Sweden, Frugi, Toby Tiger, Kite, Blade & Rose, Slugs & Snails, Danefæ and Småfolk. Sizes run from newborn to 9 years. Family-run since 2007.
Is it organic?
Most of our brands use GOTS-certified organic cotton, audited from the field through to dyeing. Blade & Rose, Danefæ and Småfolk use OEKO-TEX certified fabric, tested for harmful substances. Each product page lists the fabric.
How do I pick the right size?
Every brand fits a little differently. Open the size chart on the product page and match your child's height in cm. Between two sizes? Size up, since European kidswear is cut with room to grow. Still unsure, email us and we'll pick for you.
How much is shipping?
$7.95 flat rate anywhere in Australia, and free on orders over $97. Every order ships tracked with Australia Post, to street addresses and PO boxes.
How long will my order take?
We pack and dispatch within 1 business day. Delivery then takes 2 to 5 business days to metro areas, 3 to 7 regional and 7 to 10 remote. You'll get a tracking email the moment it ships.
What if the size is wrong?
Swap it within 30 days of delivery for another size, colour or item, or take a full refund. Items need to be unworn with labels on. You post it back to us, we post the replacement to you free, and there's no restocking fee.