A collection of colorful baby clothing displayed on a light beige background, Six baby clothing sets arranged in a row on a light beige background, including black space-print outfits, green dinosaur-patterned pieces, and red strawberry-print dresses with blue patterned pants and matching sets.

DUNS Sweden Launches 1st October

Shop the amazing DUNS Sweden Prints. Sheep Tricks, Tomatoes, Mother Earth and more.

Direct International Shipping

30 day returns

Measure once, buy right

Match your child's height to the chart on any product. Wrong size? Swap it within 30 days, no restocking fee.

European labels the chain stores don't carry

Frugi, Danefæ, Toby Tiger, Blade & Rose, DUNS Sweden. Curated, not a catalogue dump.

Colour, on purpose

Prints and brights, for parents tired of beige and grey racks. Bright, fun gender neutral options for boys and girls.

Made to reach the second child

Reinforced knees, generous seams, fabric weights that survive daycare and a hand-me-down.

Best Sellers

Shop all →
Toby Tiger Pink Stripe Leggings

Toby Tiger Pink Stripe Leggings

$33.95 AUD
$33.95 AUD
Toby Tiger Rainbow Stripe Top

Toby Tiger Rainbow Stripe Top

$45.95 AUD
$45.95 AUD
Frugi Rainbow Stripe Leggings

Frugi Rainbow Stripe Leggings

$34.95 AUD
$34.95 AUD
Frugi Rainbow Stripe Skater Dress

Frugi Rainbow Stripe Skater Dress

$74.95 AUD
$74.95 AUD
DUNS Sweden Tucan Playsuit: Vanilla Custard

DUNS Sweden Tucan Playsuit: Vanilla Custard

$44.95 AUD
$44.95 AUD
DUNS Sweden Radish Playsuit: Green Ash

DUNS Sweden Radish Playsuit: Green Ash

$44.95 AUD
$44.95 AUD
DUNS Sweden Clover Playsuit: Radiant Yellow

DUNS Sweden Clover Playsuit: Radiant Yellow

$44.95 AUD
$44.95 AUD
DUNS Sweden Radish Bodysuit: Yellow

DUNS Sweden Radish Bodysuit: Yellow

$39.95 AUD
$39.95 AUD

Unique Brands

Baby clothes brand

GOTS Organic

Frugi

Born in Cornwall in 2004, to prove organic didn't have to be beige.

Shop the Rainbow

kid tights brand

UK Award Winner

Blade & Rose

Born from frustration with boring leggings in 2010. 

Flip for the Fun

A blue circular sticker or patch featuring the white hand-drawn text 'Toby tiger' on a plain white background.

Since 1998

Toby Tiger

Named after founder Zoe Mellor's own son back in 1998.

Join the Parade

Organic clothes brand

Fair & Organic

Duns Sweden

Founded in Gothenburg in 2007 on a no-gender, no-shortcuts rule. 

Shop Fair and Bright

organic kids tights

Unisex Pioneer

Slugs & Snails

Started in 2011, as the first unisex tights brand for kids. 

Tights done your way

funky kids clothes

Danish Design

Danefæ

Started in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags. 

Beat the Rain

Bright kids clothes

GOTS Organic, 15 Years

Kite

Designed by the sea in Poole, Dorset, and GOTS organic certified for 15 years.

Shop the Coast

organic cotton clothes

Organic Since 2005

Smafolk

Founded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton. 

Shop Their Obsession

Baby clothes brand

GOTS Organic

Frugi

Born in Cornwall in 2004, to prove organic didn't have to be beige.

Shop the Rainbow

kid tights brand

UK Award Winner

Blade & Rose

Born from frustration with boring leggings in 2010. 

Flip for the Fun

A blue circular sticker or patch featuring the white hand-drawn text 'Toby tiger' on a plain white background.

Since 1998

Toby Tiger

Named after founder Zoe Mellor's own son back in 1998.

Join the Parade

Organic clothes brand

Fair & Organic

Duns Sweden

Founded in Gothenburg in 2007 on a no-gender, no-shortcuts rule. 

Shop Fair and Bright

organic kids tights

Unisex Pioneer

Slugs & Snails

Started in 2011, as the first unisex tights brand for kids. 

Tights done your way

funky kids clothes

Danish Design

Danefæ

Started in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags. 

Beat the Rain

Bright kids clothes

GOTS Organic, 15 Years

Kite

Designed by the sea in Poole, Dorset, and GOTS organic certified for 15 years.

Shop the Coast

organic cotton clothes

Organic Since 2005

Smafolk

Founded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton. 

Shop Their Obsession

Hear what other parents think

New Arrivals

Shop all →
Family of four standing together under a wooden pier by water

The Family Behind Baby Goes Retro

"We set out to bring Australian families the colourful, characterful kids' clothes we couldn't find here."

Baby Goes Retro is a family-owned business that's been delivering joy to Australian families since 2007. We hand-pick Europe's most beautiful, ethical kids' brands, the ones built to last and made to be loved.

Read more about Baby Goes Retro

Learn with Baby Goes Retro

On Sale Now

Shop all →
DUNS Sweden Rowan Print Long Sleeve Top

DUNS Sweden Rowan Print Long Sleeve Top

Regular price  $44.95 AUD Sale price  $34.95 AUD
Sale price  $34.95 AUD Regular price  $44.95 AUD
DUNS Sweden Midsummer Flower Shorts: Cradle Pink

DUNS Sweden Midsummer Flower Shorts: Cradle Pink

Regular price  $39.95 AUD Sale price  $34.95 AUD
Sale price  $34.95 AUD Regular price  $39.95 AUD
Pals Socks Horse & Alpaca Kids Socks

Pals Socks Horse & Alpaca Kids Socks

$14.95 AUD
$14.95 AUD
Danefae Erik Rainbow Print Tee

Danefae Erik Rainbow Print Tee

Regular price  $49.00 AUD Sale price  $39.00 AUD
Sale price  $39.00 AUD Regular price  $49.00 AUD
Smafolk Race Car Sweatpants: Teal

Smafolk Race Car Sweatpants: Teal

Regular price  $79.95 AUD Sale price  $69.95 AUD
Sale price  $69.95 AUD Regular price  $79.95 AUD
Smafolk Race Car Tee: Teal

Smafolk Race Car Tee: Teal

Regular price  $48.95 AUD Sale price  $44.95 AUD
Sale price  $44.95 AUD Regular price  $48.95 AUD
Smafolk Cat Print Tee: Pink

Smafolk Cat Print Tee: Pink

Regular price  $48.95 AUD Sale price  $39.95 AUD
Sale price  $39.95 AUD Regular price  $48.95 AUD
Smafolk Tennis Racket Tee

Smafolk Tennis Racket Tee

Regular price  $48.95 AUD Sale price  $28.95 AUD
Sale price  $28.95 AUD Regular price  $48.95 AUD

Frequently Asked Questions

Sizing, delivery times and what happens if something doesn't fit. Still stuck, email info@babygoesretro.com.au and you'll hear back from a real person, usually the same day.

General information

Shipping & Delivery

What do you stock?

Colourful baby and kids clothes from European brands you won't find in Australian chain stores: DUNS Sweden, Frugi, Toby Tiger, Kite, Blade & Rose, Slugs & Snails, Danefæ and Småfolk. Sizes run from newborn to 9 years. Family-run since 2007.

Is it organic?

Most of our brands use GOTS-certified organic cotton, audited from the field through to dyeing. Blade & Rose, Danefæ and Småfolk use OEKO-TEX certified fabric, tested for harmful substances. Each product page lists the fabric.

How do I pick the right size?

Every brand fits a little differently. Open the size chart on the product page and match your child's height in cm. Between two sizes? Size up, since European kidswear is cut with room to grow. Still unsure, email us and we'll pick for you.

How much is shipping?

$7.95 flat rate anywhere in Australia, and free on orders over $97. Every order ships tracked with Australia Post, to street addresses and PO boxes.

How long will my order take?

We pack and dispatch within 1 business day. Delivery then takes 2 to 5 business days to metro areas, 3 to 7 regional and 7 to 10 remote. You'll get a tracking email the moment it ships.

What if the size is wrong?

Swap it within 30 days of delivery for another size, colour or item, or take a full refund. Items need to be unworn with labels on. You post it back to us, we post the replacement to you free, and there's no restocking fee.