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Frugi was born in Cornwall in 2004 from a desire to create beautiful organic clothes, and has now grown up to be the UK’s leading organic children’s clothing brand.

Frugi design clothes that children really do love to wear, and celebrates childhood through great design & vibrant colours.
The gorgeous Frugi collections at Baby goes Retro range from newborn to 8 years. Frugi uses super soft organic cotton and are certified by the Soil Association and GOTS.
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