Welcome to Baby Goes Retro, where timeless Scandinavian and UK designs meet the warmth and whimsy of childhood. We bring you a carefully curated selection of ethically sourced, organic children’s clothing that’s as gentle on delicate skin as it is kind to the planet.
Our Story
Baby Goes Retro was born from a passion for unique, high-quality children’s clothing. Helen, our original founder, envisioned a brand that brought Europe’s iconic styles and ethical craftsmanship to Australian families. Over the years, her dedication has created a trusted haven for parents seeking beautifully made clothing that stands out from the crowd.
My name is Rachel, and together with my husband Daniel and our two daughters, we’re proud to continue Helen’s legacy while bringing a personal touch to the brand. As a family, we’re deeply committed to sustainability and quality because we know firsthand how important it is to care for sensitive little ones. One of our daughters suffered from persistent rashes and eczema, inspiring us to seek out organic, skin-friendly clothing that didn’t compromise on charm or creativity.
Helen remains an integral part of Baby Goes Retro, lending her expertise and passion as we continue to source vibrant, ethically produced pieces from leading brands in Scandinavia and the UK. These regions are world-renowned for their innovative use of organic fabrics and their dedication to fair trade practices.
Why Choose Us?
At Baby Goes Retro, we believe in clothing that tells a story—of ethical craftsmanship, playful design, and care for the next generation. Whether you’re drawn to bold retro prints or classic minimalist styles, our collections offer something truly special for every little personality.
Thank you for joining us on this journey. We’re here to make dressing your little ones a joyful, worry-free experience.
With love,
Rachel, Daniel, Helen & the Baby Goes Retro Family