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About

Welcome to Baby goes Retro! 

baby goes retro, Danish baby clothes, Scandinavian kids fashio, helen lindell alexandersson, funky baby boy clothesHelen Lindell is the proud owner and Director of Baby goes Retro. Helen grew up in Sweden, but now makes her home on the Sunshine Coast in Queensland. The initial inspiration for Baby goes Retro was a love of all things retro, and a desire to bring something less traditional to Aussie Mums and Dads. A keen eye for bold colour and striking design has resulted in a hand-picked selection of very cool labels. All proudly sourced directly from Scandinavia.


The online store was established in 2006 and quickly attracted a large customer base and began to enjoy immense success. With a rich and vibrant colour palette, bold prints, and exceptional fabrics, Baby goes Retro offers genuine quality and a joyful shopping experience.

We are certain you’ll find something you love here at Baby goes Retro. And we’re determined to make your shopping experience a memorable one. With regular newsletters, great offers and promotions, and ‘sale’ items all year round, why not join us and let your…..baby go retro!

Helen - Owner & Director


Want to work with Baby goes Retro?

If you have a blog or website and would like to become one of our affiliates we would love to hear from you! Please send us an email helen@babygoesretro.com.au to find out more.