What's New – Explore the Latest Kids Fashion Trends

Embrace the beauty of nature with this summer dress featuring a picturesque hillside print. Made from 100% GOTS-certified organic cotton, it offers a sleeveless design and a flowing skirt, ideal...

These adorable dungarees showcase a serene hillside print, bringing nature closer to your little one's wardrobe. Made from 100% GOTS-certified organic cotton, they feature adjustable shoulder straps and side buttons...

Refresh your little one's mini wardrobe with this super handy 4-pack of short-sleeved bodies! Featuring a kaleidoscope of Frugi colours, these Over The Rainbow baby vests come in a Bumble Bee...

Get your little one autumn-ready with this adorable matching set from our Peter Rabbit Autumn Leaf collection – including a cozy top, vibrant leggings, and the cutest little socks! Perfect for...

Classic meets cozy in this charming Peter Rabbit Navy Matching Set! Featuring everyone's favourite bunny in his iconic blue jacket—with a fluffy modern twist—this set includes a super-soft brushed cotton...

WE GLOW IN THE DARK! This spooky, scarily cute duo comes mismatched as a Ghost and a Skeleton. Life is more fun when we’re friends with someone different. NOTE- socks...

Pals promote how fun it is being friends with someone different. This comfy, colorful, magical pair comes mismatched as Dragon & Unicorn socks. Life is so much more fun and...

Designed by artist Michelle Romo, Donut and Ice Cream Pals is our favorite heavenly sugar pair! They are both SO SWEET! They have rainbow-sprinkled their way into our collective hearts!...

Designed by artist Michelle Romo, Milk and Cookies Pals Socks is a favorite classic food pairing which are indeed totally different? In fact, dunking cookies into milk is scientifically designed...

These cozy, breathable socks are made for little feet and big friendships! Featuring a cheerful horse and alpaca duo, they remind us that we don’t have to match to be...

Pals promote how fun it is being friends with someone different. This comfy, colourful, smoothie pair comes mismatched as a fruity duo of Strawberry and Banana socks. Life is so much more...

This Colourful Rainbow face and monochromatic Mr. Gray socks pair is part of the Opposocks Artist Series designed by Nate Bear. We don’t have to match to be besties! Let’s create a...

Straight outta the ‘90s and ‘00s of your nostalgic dreams, we present to you: Julius & Skurvy Pals by the iconic Paul Frank! This classic monkey and giraffe share a...

Bring a burst of bloom to everyday dressing with the DUNS Sweden Midsummer Flower Dungarees in Cradle Pink. This joyful piece features a nostalgic floral print inspired by Scandinavian midsummer...

Add a bold pop of colour to their everyday wardrobe with the More Than a Fling Leggings in Blazing Orange by DUNS Sweden. These vibrant, solid-colour leggings are the perfect...

Soft, sweet, and sustainably made, these DUNS Sweden More Than a Fling Leggings in Blushing Bride are a dreamy wardrobe essential. Crafted from 100% GOTS-certified organic cotton, they offer exceptional...

Clean, classic, and effortlessly cool, these DUNS Sweden More Than a Fling Leggings in French Blue are a versatile essential for any child's wardrobe. Crafted from buttery-soft 100% GOTS-certified organic...

Add a soft pop of purple to your child's wardrobe with the DUNS Sweden More Than a Fling Leggings in Orchid Bouquet. These solid-colour leggings are crafted from 100% GOTS-certified...

Brighten up any day with the DUNS Sweden More Than a Fling Leggings in Snapdragon Yellow. These sunshine-filled leggings are crafted from 100% GOTS-certified organic cotton, offering a breathable, ultra-soft...

Bright, bold, and blooming with charmÑthe DUNS Sweden Clover Long Sleeve Bodysuit in Blazing Orange is a joyful essential for your little one. Featuring a striking all-over clover print in...