Two children in colorful striped shirts running through a green field with a clear sky.

Bright Organic Baby & Kids Clothing

Playful kids‑wear from Scandinavia and the UK, for families who care about style & the planet.

Shop now
Colorful icon of a hand holding a pot with plants, symbolizing care and nurturing.

Organic Cotton

Our brands prioritise soft, organic materials, safe for sensitive skin, gentle on the planet, and perfect for everyday magic

Icon of a handshake with a red shirt inside a colorful circle on a white background

Ethically Made

We partner only with brands that uphold the highest ethical standards for fair pay and safe conditions

Colorful icon of a family with two adults and two children on a white background

Family Owned

We’re an Aussie owned family business, who love great kidswear and are here to help every step of the way

Baby & Toddler
Toddler in cute outfit

Baby & Toddler

Kids Clothes
Boy in rainbow stripped hoodie

Kids Clothes

Gift Bundles
Gift Bundles

Gift Bundles

This Months Best Sellers - Our Most-Adored Styles

See all Best Sellers
Blade & Rose Meadow Farmyard Bundle

Blade & Rose Meadow Farmyard Bundle

$64.95
$64.95
Blade & Rose Rustic Farmyard Bundle

Blade & Rose Rustic Farmyard Bundle

$64.95
$64.95
Frugi Parsnip Pants - Fun Flowers

Frugi Parsnip Pants - Fun Flowers

$49.95
$49.95
Frugi Little Knitted Leggings - Rainbow Bee

Frugi Little Knitted Leggings - Rainbow Bee

$39.95
$39.95
Frugi Durgan Cord Dungaree - Boat Blue/Bear

Frugi Durgan Cord Dungaree - Boat Blue/Bear

$79.95
$79.95
Frugi Organic Into The Wild Gift Set

Frugi Organic Into The Wild Gift Set

$69.95
$69.95
Frugi Organic Sofia Skater Dress Foxglove Rainbow Stripe

Frugi Organic Sofia Skater Dress Foxglove Rainbow Stripe

$74.95
$74.95
Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

$32.95
$32.95

BRIGHT. UNIQUE. MADE TO LAST.

Scandi & UK designed baby & kids’ clothes full of colour and character.

Clothes that spark smiles and stories.

Mission

Why Families Choose Us

It is our mission to offer Australian parents high quality, unique baby and kidswear that's give your kid a presence on the playground. We handpick vintage and retro-inspired pieces from trusted Scandinavian and UK kidswear brands you won’t find on the shelves in stores. Every style is designed to stand out with playful prints, lasting quality and a fit they’ll love. Made from certified organic or OEKO-TEK fabrics and crafted ethically, our baby and kids clothes look amazing and are built to last. No fast fashion, just unique pieces that let their personality shine.

See more
Toby Tiger Organic Multi Stripe Joggers

Toby Tiger Organic Multi Stripe Joggers

$49.95
$49.95
Frugi Organic Libby Leggings Foxglove Rainbow Stripe

Frugi Organic Libby Leggings Foxglove Rainbow Stripe

$34.95
$34.95
Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

Frugi Organic Everyday l/s Bodysuit - Rainbow Stripe

$32.95
$32.95
Frugi Organic Rainbow Body Suit 4 Pack

Frugi Organic Rainbow Body Suit 4 Pack

$59.95
$59.95
Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib

Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib

$34.95
$34.95
Frugi Organic Favourite l/s Tee - Rainbow Stripe

Frugi Organic Favourite l/s Tee - Rainbow Stripe

$39.95
$39.95
Frugi Organic Foxglove Rainbow Stripe Bodysuit

Frugi Organic Foxglove Rainbow Stripe Bodysuit

$32.95
$32.95
Frugi Organic Favourite Rainbow Stripe T-Shirt

Frugi Organic Favourite Rainbow Stripe T-Shirt

$34.95
$34.95

EASY RETURNS & EXCHANGES

Try us out with complete confidence, no worries, no risk.

FAST & AFFORDABLE SHIPPING

Flat-rate $7.95 Australia-wide, free when you spend $97+!

LOVED BY THOUSANDS

Bright clothes. Happy kids. Trusted by Aussie families since 2007

Shop the Look

Amazing Bundles

See All Bundles
Blade & Rose Teddy the Dragon Bundle

Blade & Rose Teddy the Dragon Bundle

$64.95
$64.95
Blade & Rose Meadow Farmyard Bundle

Blade & Rose Meadow Farmyard Bundle

$64.95
$64.95
Blade & Rose Rustic Farmyard Bundle

Blade & Rose Rustic Farmyard Bundle

$64.95
$64.95
Kite Organic Pear-fect Dungaree Toddler Bundle

Kite Organic Pear-fect Dungaree Toddler Bundle

$104.95
$104.95
Kite Koala time Toddler Bundle

Kite Koala time Toddler Bundle

$77.95
$77.95
ethical slow fashion

Baby and Kidswear Sale Items

All Sale Items
Family of four standing together under a wooden pier by water

About Us

The family behind Baby goes Retro

Our family runs Baby Goes Retro to offer kids’ clothing that reflects what matters most to us — joy, quality, and care. Inspired by vintage style and a love for playful, personality-filled design, our pieces are made to last and be loved again and again.
We have a strong focus on safe, organic fabrics, produced in ethical factories, to support a slower, more sustainable fashion future — because little wardrobes can have a big impact.

Read More