Frugi Clothing

Frugi is the UK kidswear brand known for bold colour, organic softness and thoughtful design. From baby bodysuits to twirly dresses, cosy dungarees to playful pyjamas, every piece is made with movement, comfort and colour in mind. These are clothes... Read more

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Frequently asked questions
What is Frugi clothing and why do Australian parents love it?

Frugi is a UK-based organic kids clothing brand known for its bold prints, durable fabrics and GOTS certified organic cotton. Parents love it because the clothes survive constant washing, hold their colour, and are gentle on sensitive skin. Baby Goes Retro is one of the few Australian stockists, so you can get Frugi delivered straight to your door without international shipping.
Is Frugi clothing true to size for Australian kids?

Frugi tends to run generously, especially in the baby and toddler range, which makes it great for cloth nappy wearers or kids between sizes. If your child is slim or average build, sizing down is often fine. Check the size guide on each product page as fit can vary slightly between styles.
Is Frugi organic cotton worth the price?

Frugi uses GOTS certified organic cotton, which means no harmful pesticides, dyes or chemicals in the entire supply chain, not just the fabric. For babies and kids with eczema, sensitive skin or allergies, parents consistently report a noticeable difference. The clothes also last long enough to hand down to siblings, which makes the cost per wear very reasonable.
Where can I buy Frugi clothing in Australia?

Baby Goes Retro is one of Australia's dedicated Frugi stockists, carrying a curated range of Frugi bodysuits, tops, leggings, dresses and sets. We ship Australia wide with flat rate shipping and stock new Frugi drops as they arrive.
How do I care for Frugi organic cotton clothing so it lasts?

Wash on a cool gentle cycle with a mild detergent and line dry in the shade where possible. Avoid tumble drying regularly as it can affect the fabric over time. Frugi clothes are designed to be worn hard and washed often, and parents regularly get two or three years of wear out of a single piece.