If you’ve ever seen a toddler toddling around with a cheeky fox, rainbow, or dinosaur on their bottom, chances are you’ve already met Blade & Rose — the UK brand known for turning little leggings into works of art.
Blade & Rose is one of those rare brands that brings together practicality, comfort, and playful design, all while maintaining a strong commitment to quality and ethical manufacturing. Here’s why we love them — and why their pieces are favourites for parents and gift-givers alike.
👶 Where It All Began
Blade & Rose was founded in 2010 by Amanda Peffer, a mum on maternity leave who had a simple but brilliant idea: to design a line of leggings with fun, eye-catching designs on the bum. What started as a small creative project quickly gained momentum thanks to its uniqueness, quality, and just how much people loved seeing babies in them.
The brand is named after Amanda’s two children — Blade and Rose — adding a personal touch that reflects the heart and thought behind every design.
🧦 What Blade & Rose Stand For
At the core of Blade & Rose is a mission to create comfortable, durable, and joyful clothing that keeps up with busy little ones. Their pieces are made for movement, from crawling and climbing to cuddling up at the end of a big day.
Here’s what makes them stand out:
✔ Iconic Leggings
Blade & Rose’s trademark piece is their cotton-blend leggings with stretchy waistbands and colourful character designs on the bum. They’re warm, breathable, and perfect for layering — and they bring a whole lot of personality to a little outfit.
✔ Expanding Wardrobes
From socks and tops to hats, dresses and even rainwear, Blade & Rose has grown into a full children's range. But everything still centres around their original mission: making clothing that's fun, functional, and built to last.
✔ Ethical Manufacturing
All Blade & Rose products are produced in certified factories in India and China. These factories are BSCI audited, ensuring good working conditions and responsible sourcing. They also use OEKO-TEX® certified fabrics, which means the clothing is free from harmful chemicals and safe for even the littlest wearers.
✔ Designed in the UK
All collections are designed in-house in the UK, with fresh themes launched throughout the year. Whether it’s woodland creatures, mythical animals, or bright seasonal motifs, there’s always something new and fun to discover.
🌟 Why We Love Blade & Rose
At Baby goes Retro, we’re proud to stock Blade & Rose not just because of their adorable designs (though they’re pretty irresistible), but because their products work hard and wear well. Parents love them for their quality and ease of use — they wash beautifully, hold their shape, and go the distance.
They also make perfect gifts. The bold designs, matching sets, and distinctive style make Blade & Rose an instant standout at baby showers and birthdays.
✨ Final Thoughts
Blade & Rose is a brand that’s full of personality, but behind the colourful prints and cheeky characters is a deep commitment to quality, comfort, and doing things right. Their story is a great reminder that some of the best ideas come from everyday parenting challenges — and when those ideas are backed by passion and purpose, they can grow into something truly special.
If you’re after clothing that’s fun, functional, and made with care, Blade & Rose is a brilliant choice — and once your little one wears a pair of those iconic leggings, you’ll understand why they’re so loved around the world.
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