Slugs & Snails might have started with a simple mission — to put boys in tights — but what they’ve grown into is so much more. Today, this bold Irish brand is a champion of unisex design, slow fashion, and vibrant self-expression. Their tights and clothing are more than just eye-catching — they’re ethically made, organic, and wonderfully inclusive.
🇮🇪 The Story Behind the Brand
Slugs & Snails was founded in Ireland by Kathryn Doosey, a mum who couldn’t find colourful, fun tights for her son. What began as a small business idea quickly turned into a movement — creating tights for all kids, free from gender norms and full of personality.
Since launching in 2011, Slugs & Snails has grown from tights into a full range of leggings, socks, underwear, and base layers — but they’ve never lost sight of their original goal: clothing that lets kids be kids.
🌱 What Slugs & Snails Stand For
Slugs & Snails is proudly independent, family-run, and rooted in a deep commitment to quality, comfort, and ethics.
✔ Organic and GOTS-Certified
All of their cotton products are made with GOTS-certified organic cotton, meaning they’re grown and processed without harmful chemicals and meet strict environmental and social standards. The result? Fabrics that are soft, breathable, and gentle on skin — as well as the planet.
✔ Unisex and Inclusive
Every Slugs & Snails design is completely gender-neutral, with bold patterns and colours that celebrate individuality. Their tights and leggings are designed for all kids, regardless of gender — a refreshing shift in a world still full of pink and blue divides.
✔ Ethically Made in Europe
Slugs & Snails produce everything in a small, family-run factory in Portugal, where staff are paid fairly, work in safe conditions, and help shape the collections. The brand is proudly transparent about their process and proud of their close-knit manufacturing relationships.
✔ Designed to Last
These aren’t just novelty tights. Slugs & Snails clothing is made to be durable, practical, and pass-downable. Thick knits, reinforced seams, and stretchy fits mean they hold up to crawling, climbing, and endless adventure.
🌈 Why We Love Slugs & Snails
At Baby goes Retro, we’re big fans of Slugs & Snails because they represent joy, equality, and sustainability in kids' clothing. Their designs are cheeky, bright, and totally unique — and their commitment to doing things the right way makes them a brand we’re proud to support.
Whether it’s a bold pair of tights for your little explorer or comfy base layers for chilly days, Slugs & Snails brings fun and functionality together in a way that’s completely their own.
✨ Final Thoughts
Slugs & Snails is proof that children’s fashion can be bold, ethical, and made to last — all at once. With roots in real-life parenting, a heart for fairness, and an eye for colour, they’ve created a brand that celebrates what makes every child special.
If you’re looking for unisex, organic clothing with personality and purpose, Slugs & Snails is one brand you’ll want in your child’s wardrobe.
