Smafolk is not a brand we stock hundreds of styles of, and we would rather tell you that upfront than pretend otherwise. What we do stock is a small, tightly curated edit of Smafolk's most recognisable prints, the kind of quirky illustrated graphics (tennis rackets, race cars, a slightly grumpy looking cat) that make a Smafolk piece instantly recognisable in a school pickup line. If you already know and love the brand, here is exactly what is currently available through Baby Goes Retro.
What Smafolk is known for
Smafolk is a Danish label built around playful, illustrated prints rather than plain basics, sitting in similar territory to some of the other Scandinavian brands we stock but with its own distinct sense of humour in the artwork. As an Australian organic baby and toddler clothing store, ships Australia-wide from Victoria, we picked up Smafolk specifically for customers after that particular illustrated, slightly cheeky Danish aesthetic that is hard to find elsewhere in Australian kids' retail.
The current Smafolk edit
- Smafolk Sleeveless Marshmallow Racket Dress, $57.95, sizing from 2-3y through to 7-8y. This is the standout piece in the current range, a sleeveless dress in the tennis racket print with a wide size run that covers most of primary school age. View the Marshmallow Racket Dress.
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Smafolk Marshmallow Tennis Racket Unisex T-shirt, $28.95, sizing 2-3y to 7-8y, the matching unisex tee in the same racket print. View the Marshmallow Tennis Racket Tee.
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Smafolk Teal Race Cars T-shirt, $44.95, size 4-5y, a bold teal tee with an illustrated race car print for kids who are not interested in wearing anything plain. View the Teal Race Cars T-shirt.
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Smafolk Pink Punch Cat Girls T-shirt, $39.95, size 2-3y, featuring the cat print that regulars ask about by description more often than by name. View the Pink Punch Cat T-shirt.
All five current Smafolk pieces, including the Teal Race Cars Sweatpants that round out the range, carry an organic cotton tag, so they sit comfortably alongside our GOTS-certified organic cotton pieces from other brands in the same wash and wardrobe.
Sizing notes
Smafolk sizing runs on the same age-band system as our other Scandinavian brands (2-3y, 3-4y, 4-5y and so on) and tends to fit true to size. Because the current range skews toward mid-range kid sizing rather than baby sizing, it is best suited to kids roughly 2 to 8 years old rather than infants. You can see the current edit in full, including any new arrivals since this post was written, on our Smafolk collection page.
Frequently asked questions
Does Baby Goes Retro sell Smafolk in Australia?
Yes, Baby Goes Retro stocks a small, curated edit of Smafolk, shipped Australia-wide from our base in Geelong, Victoria.
Is Smafolk organic cotton?
The Smafolk pieces currently stocked at Baby Goes Retro all carry an organic cotton tag, consistent with the organic cotton standard used across most of our range.
What sizes does Smafolk come in?
The current Smafolk range runs from roughly 2-3y through to 7-8y depending on the style, making it best suited to kindy and primary school aged kids rather than babies.
Why is the Smafolk range smaller than other brands at Baby Goes Retro?
We would rather stock a small, well chosen edit of a brand's most distinctive prints than a huge range of styles that do not sell through. The Smafolk pieces we carry were chosen because they are the prints customers ask for by name.
Should you buy Smafolk
If bold, illustrated Danish prints are your thing, the current Smafolk edit is worth a look, and free shipping applies on orders over $97 AUD across the whole Baby Goes Retro range, Smafolk included.
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