If you have ever spotted a child in a bright striped shirt with a tiny tractor that lifts to reveal a hidden scene underneath, you have probably seen Toby Tiger in the wild. This UK brand has been making GOTS-certified organic baby and kids clothing since 2003, and every piece carries a sense of joy that is genuinely hard to find elsewhere.
At Baby Goes Retro, we stock a curated selection of Toby Tiger organic baby clothes Australia families keep coming back to. Here is everything you need to know before you shop.
Who Is Toby Tiger?
Toby Tiger was founded in the UK in 2003 with a simple idea: organic clothing should not be dull. The brand takes its inspiration from classic coastal scenes, farm life, and the kind of cheerful imagery children actually love. Every garment is made from GOTS-certified organic cotton, meaning the cotton is grown without toxic pesticides and processed using responsible methods from field to finished product. The result is clothing that is genuinely better for sensitive baby skin and for the environment.
Toby Tiger keeps production small and considered. Prints are designed in-house, often built around a narrative. The tractor that lifts to reveal an engine. The seagull that swoops across a stripe. The whale that drifts through ocean waves. These are not random patterns thrown onto fabric. They are small stories your child wears.
What Makes Toby Tiger Different
Three things set Toby Tiger apart from the sea of organic kidswear brands.
First, the lift-the-flap details. Several Toby Tiger tops feature an applique element that actually lifts, revealing a hidden design underneath. Children love the discovery. Parents love that it sparks imagination without a screen involved.
Second, the colour. Toby Tiger is not afraid of bold. Stripes are bright. Prints are layered. The brand uses a palette that photographs beautifully and holds its vibrancy through many washes.
Third, the storytelling. Each print has a world around it. The St Ives Boat collection is set on a Cornish harbour. The tractor shirt belongs on a working farm. The whale and sailboat prints evoke open water. Buying a Toby Tiger piece often feels like choosing a character for your child rather than just picking a shirt.
GOTS Certification and What It Means
GOTS stands for Global Organic Textile Standard. It is the world's leading certification for organic fibres, covering not just the cotton itself but every step of processing, dyeing, and manufacturing. For a garment to carry the GOTS mark, it must meet strict environmental and social criteria throughout the supply chain.
For families, this means no nasty residues next to baby skin, no harmful dyes in the wash water, and confidence that the workers who made the clothing were treated fairly. You can shop GOTS-certified organic baby clothes knowing the certification is independently verified, not a marketing claim.
Toby Tiger has carried GOTS certification for many years and is transparent about its supply chain. That matters more than ever when so many brands make organic-sounding claims without the credentials to back them up.
The Prints Worth Knowing
Tractor Applique – the long-sleeve tractor shirt is one of Toby Tiger's most-loved designs. The applique tractor sits on a bold stripe and, when lifted, reveals a detailed engine underneath. Sized for 4-5 and 5-6 year olds, it makes an excellent birthday gift for a child who loves vehicles.
Seagull Print – the seagull tee is a quieter design, a repeated seagull motif on a warm background that works just as easily at the beach as it does at daycare. Available in size 4-5 years.
St Ives Boat Applique – the short-sleeve boat shirt brings a harbour scene to life with an applique sailboat and anchor detail. It spans sizes 2-3 through 6-7 years, making it a solid option across a range of ages.
Sailboat Print and St Ives Yoga Pants – for a complete look, pair the sailboat print tee with the matching St Ives print yoga pants. The pants feature the same coastal scene and sit comfortably at the waist with a soft elastic waistband. Available from 6-12 months up through toddler sizes.
Whale Waves Gift Set – for newborns, the Whale Waves organic gift set is one of the most popular choices at Baby Goes Retro. It includes multiple pieces in the whale waves print, packaged beautifully and ready to give. Available in 3-6 month and 6-12 month sizes.
Sizing and Care
Toby Tiger clothing is available from newborn through to approximately 6-7 years. The brand uses UK sizing conventions. In our experience at Baby Goes Retro, Toby Tiger runs true to size with a generous cut that allows room for movement. If your child is between sizes, we usually recommend sizing up.
Care is straightforward. Machine wash at 30 degrees, tumble dry on low or line dry. The organic cotton softens with each wash and the prints stay vibrant for years, which is one reason so many parents buy Toby Tiger for a second or third child after it performs so well the first time around.
Where to Buy Toby Tiger in Australia
Baby Goes Retro is one of the few dedicated stockists of Toby Tiger organic baby clothes in Australia. You can browse and order at babygoesretro.com.au, and we ship Australia-wide from Victoria. Orders are carefully packed and dispatched promptly, so your Toby Tiger pieces arrive in great condition and ready to gift or wear straight away.
Stock is updated regularly as new collections arrive from the UK. If a size or print you are after is not showing, get in touch and we can let you know what is coming.
Frequently Asked Questions
Is Toby Tiger available in Australia?
Yes. Baby Goes Retro stocks a curated selection of Toby Tiger organic baby and kids clothing and ships Australia-wide from Victoria. You can shop the full range at babygoesretro.com.au.
Is Toby Tiger GOTS certified?
Yes. Toby Tiger holds GOTS certification, the Global Organic Textile Standard. This means every garment meets strict environmental and social standards from cotton growing through to manufacturing. It is one of the most rigorous certifications in the organic textile industry.
What age range does Toby Tiger cover?
Toby Tiger clothing is available from newborn sizes through to approximately 6-7 years. The range includes bodysuits, t-shirts, long-sleeve tops, leggings, yoga pants, gift sets, and swimwear, so there is something at every stage of early childhood.
0 comments