Why Unisex Newborn Clothes Are Smarter Than You Think
There is a practical case for unisex newborn clothes beyond any philosophy about colour and gender. If you choose to wait until birth to find out the sex of your baby, you need a wardrobe that works for anyone. If you are buying for a friend or family member who has not told you, a gorgeous unisex piece is far safer than a guess. And if you plan to have more than one child, clothing that works for any baby means you get more use out of every piece.
The other argument for unisex baby clothes is purely aesthetic: the best of them are not a compromise. They are not beige because they have to be. They are bold, joyful and genuinely beautiful because somebody actually designed them. Here is our guide to the best unisex newborn options we carry at Baby Goes Retro.
DUNS Sweden Radish Tender Shoots Green Zip Suit
A zip suit in DUNS Sweden's Radish print and Tender Shoots Green colourway is one of the most versatile pieces in our unisex range. Green is one of the most genuinely unisex colours in the baby palette, the Radish print is sweet and botanical rather than specifically gendered, and the zip suit format is practical for any parent regardless of what they thought the middle-of-the-night outfit change would look like. Made from GOTS-certified organic cotton with a soft hand feel and a full-length zip from neck to ankle.
Shop the DUNS Sweden Radish Zip Suit in our store.
Kite Organic Pig Pannage Gift Bundle
The Kite Pig Pannage Gift Bundle is one of the most reliably unisex options we carry. The pig print is cheerful and completely neutral, and the bundle format means you are giving a new parent multiple coordinated pieces in the same size. Kite's organic cotton quality means these will hold up beautifully through the early months when washing frequency is at its peak, and the print stays vibrant through repeated cycles.
Find the Kite Pig Pannage Gift Bundle in our Kite range.
Frugi Into the Wild Unisex Gift Set
Frugi's Into the Wild Gift Set is named well. The animal print is genuinely unisex, the colour palette works across any wardrobe, and the coordinated set format means everything goes together from the start. The GOTS-certified organic cotton is exceptionally soft for newborn skin, and the Frugi quality means these pieces will last long enough to potentially be used for a second or third child too.
Shop the Frugi Into the Wild Gift Set in our store.
Kite Koala Time Baby Bundle
For a gift with a particularly Australian feel, the Kite Koala Time Bundle is a strong choice. Koalas are genuinely beloved on every continent, the print is soft and sweet without leaning pink or blue, and the bundle puts together a complete outfit in one package. This is the kind of gift that ends up in photos, which is a reasonable benchmark for how good a baby present actually is.
Find the Kite Koala Time Baby Bundle in our Kite collection.
What Makes a Baby Print Truly Unisex?
The honest answer is: intention and execution, not just colour. A beautiful illustration of an animal, a botanical print, a geometric pattern or a classic stripe can all be genuinely unisex if the design is good. What makes something feel gendered is usually not the subject matter but the palette and the way the print is used. The brands we stock at Baby Goes Retro design with this in mind, which is why so many of their pieces work beautifully on any baby regardless of anything else.
Browse our full unisex newborn collection at Baby Goes Retro.
Frequently Asked Questions
What are the best unisex newborn clothes in Australia?
DUNS Sweden, Kite, and Frugi all produce excellent unisex newborn options that are certified organic and available at Baby Goes Retro with shipping across Australia. Look for animal prints, botanical patterns and classic stripes in neutral or earthy colour palettes.
Are GOTS certified clothes better for newborns?
GOTS-certified clothes provide the strongest independent guarantee that the fabric is free from harmful chemicals and synthetic dyes. For newborn skin, which is more permeable and sensitive than adult skin, GOTS certification provides genuine reassurance that the clothing is as safe as it can be.
Can I use unisex baby clothes for a second child?
Absolutely. That is one of the best arguments for building a wardrobe around unisex pieces. High-quality organic cotton clothing like DUNS Sweden and Frugi holds up well through multiple children, and a colour palette that is not strongly gendered means you can use the same pieces regardless of who comes next.
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