Most of what gets talked about at Baby Goes Retro is the bigger names: DUNS Sweden, Frugi, Kite, Blade and Rose. But tucked in among those ranges are a few smaller labels that are easy to miss if you are not scrolling right through the catalogue. This post is a straightforward look at three of them: Villervalla, Lillster and Pride Socks. Baby Goes Retro is an Australian organic baby and toddler clothing store that ships Australia-wide from Victoria, and part of what makes it worth browsing properly is exactly this kind of smaller, boutique Scandi find sitting alongside the household names.
Villervalla
Villervalla is a Swedish label known for understated, muted-tone kids basics, a contrast to some of the brighter prints elsewhere in the store. Right now there is one Villervalla product in the range, and we would rather say that plainly than pad this section out with filler.
Villervalla Organic Kids Headband - Mixed Dala - Oat, $14.95
An organic cotton headband in a soft oat tone with a Dala horse motif, a small, easy add-on to an order rather than a wardrobe centrepiece. Shop the Villervalla Organic Kids Headband.
Lillster
Lillster is another one-item label in the current range, a sock brand rather than clothing, but worth calling out because socks are one of those categories parents often default to a big-box brand for without checking what else is around.
Lillster Colourful Socks - Tony Kids Socks, $7.95
A colourful crew sock sized for 2-4 years, a small, low-cost way to try a brand you may not have heard of before. Shop the Lillster Tony Kids Socks.
Pride Socks
Pride Socks has a slightly wider range in store, all built around rainbow stripe tube socks in different colourways, an easy, inclusive pick for a family that wants something colourful without committing to a whole outfit. They sit naturally alongside the rest of the rainbow baby and kids clothes collection if you want to build a full rainbow outfit rather than just the socks.
Pride Socks Toddler Colourful Socks - Rainbow Striped Tubes, $14.95
A tall tube sock in a full rainbow stripe, sized from 6-12 months up to 4-5 years. Shop the Pride Socks Rainbow Striped Tubes.
Pride Baby & Toddler Colourful Socks - Black & Rainbow Striped Tubes, $9.95
The same tube sock shape with a black base and rainbow stripe detail, a slightly bolder take on the same idea. Shop the Pride Socks Black & Rainbow Tubes.
Why bother stocking labels this small
None of these three brands are going to be the reason someone builds a whole order around them, and that is fine. They exist because a genuinely well-stocked kids clothing range has room for the odd small find alongside the brands doing the heavy lifting, in the same way a good bookshop stocks more than just the bestseller table. If a Dala-print headband or a rainbow sock happens to be exactly what you were after, it is worth knowing it is there.
Browse the wider baby and kids socks collection to see the full sock range side by side, including the Pride Socks styles above. Orders over $97 AUD ship free Australia-wide.
Frequently asked questions
Does Baby Goes Retro stock a lot of Villervalla?
Currently there is one Villervalla product in the range, the Organic Kids Headband in Mixed Dala Oat. It is a small, boutique addition rather than a full clothing line at this stage.
What is Lillster known for?
Lillster is a kids sock brand. Baby Goes Retro currently stocks one Lillster style, the Tony Kids Socks in a colourful print for 2-4 years.
Are Pride Socks only for older kids?
No, the current range includes a baby and toddler style sized from 6-12 months as well as options that run up to 4-5 years, so there is something for younger kids as well as older ones.
Do these smaller labels ship the same way as the bigger brands?
Yes. Everything ships together from Baby Goes Retro's base in Geelong, Victoria, Australia-wide, with free shipping on orders over $97 AUD, regardless of which brands are in the order.
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