Frugi Organic Kidswear — Colourful, Comfortable & Ethically Made. Frugi is the UK kidswear brand known for bold colour, organic softness and thoughtful design — and this collection is packed with their best. From baby bodies to twirly dresses, cosy dungarees to...
Read more
Frugi Organic Kidswear — Colourful, Comfortable & Ethically Made. Frugi is the UK kidswear brand known for bold colour, organic softness and thoughtful design — and this collection is packed with their best. From baby bodies to twirly dresses, cosy dungarees to playful pyjamas, every piece is made with movement, comfort and colour in mind. These are clothes that let kids be kids — soft enough for sleep, tough enough for daycare, joyful enough for everywhere in between.
Frugi clothing is made from 100% GOTS-certified organic cotton. That means low-tox, breathable fabrics that feel gentle on sensitive skin and hold their shape wash after wash. Many styles are designed with cloth nappies in mind and built with generous fits to support growing bodies. You’ll find a rainbow of prints — animals, planets, tractors and florals, all in Frugi’s signature style: colourful, characterful and full of cheer. This isn’t fast fashion. It’s UK-designed, planet-friendly kidswear made to last, pass down and still look good by the third spin in the washing machine. Because clothes that feel this good do more than dress them — they support comfort, confidence and care for the world they grow into.