Bright Friday 40% Off
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Frugi Unicorn Forest Newborn Gift Set -
Frugi Into the Wild Newborn Gift Set -
DUNS Sweden Rowan Print Long Sleeve Top -
DUNS Sweden Rowan Print Dungarees -
DUNS Sweden Clover Dungarees: Rouge Red -
Kite Pear-fect Print Socks (3-Pack) -
Kite Moo Moo Print Socks (3-Pack) -
Kite Rash Vest & Crab Shorts Bundle -
Kite Steggie Stomp Socks (3-Pack) -
Kite Pear-fect Dungaree Gift Bundle -
Kite Pear-fect Print Swimsuit -
Kite Little Goose Dungaree Gift Bundle -
Kite Little Goose Baby Gift Bundle -
Kite Dino Day Gift Bundle -
Kite Koala Time Gift Bundle -
Toby Tiger Tractor Applique Top -
DUNS Sweden Tee: French Blue -
DUNS Sweden Tee: Black -
DUNS Sweden Midsummer Flower Shorts: Cradle Pink -
DUNS Sweden Long Sleeve Top: Orchid Bouquet -
DUNS Sweden Long Sleeve Top: Blushing Bride -
DUNS Sweden Leggings: Orchid Bouquet -
DUNS Sweden Leggings: French Blue -
DUNS Sweden Leggings: Blushing Bride
Bright organic and OEKO-TEX kidswear from Europe's best brands
- Free Australian shipping over $97, or $7.95 flat rate
- 30 day easy returns
- Afterpay at checkout
Swap it. We pay to post the new one.
Exchange within 30 days for another size, colour or item. No restocking fee, and the replacement ships at our cost.
How exchanges workEuropean labels the big stores don't carry
Eight brands from Sweden, Denmark, Ireland and the UK, picked for bold prints and fabric built to survive a hand-me-down.
Meet the brandsDressing Australian kids since 2007
Today our family runs Baby Goes Retro. We pack every order ourselves and ship within one business day.
Meet the family"I absolutely cannot deal with how cute these look on my little boy."
"Soft, durable, and feels so well made."
"Quick delivery and wrapped beautifully."
Between sizes?
European brands size differently. Every product page has its own size guide and fit assistant to find the right fit for your child.
- Size guide on every product
- Fit assistant for a size match
Organic cotton made for messy play
- GOTS certified organic cotton
- Certified B Corp
- Started in 2004 to fit over cloth nappies
Unisex Scandi prints since 2007
- 100% GOTS certified organic cotton
- Every print designed for boys and girls
- Only four collections a year
Bright appliqués, made to hand down
- GOTS and Soil Association organic cotton
- Family-run since 1998
- Designed by founder Zoe Mellor
It started with a raincoat
- Four friends set out to make practical things beautiful
- Erik and Freja, the friendly Vikings
- OEKO-TEX certified fabrics
The original unisex kids' tights
- GOTS organic cotton, extra thick and soft
- Anti-slip soles, PVC free
- Room for a nappy. Wears as leggings too.
Prints drawn in-house, inspired by kids
- Småfolk means "little people" in Danish
- Organic cotton, OEKO-TEX certified
- One of Denmark's first organic kidswear labels
Organic kidswear from the English coast
- GOTS certified for 15 years
- Designed by the sea in Poole
- Nature prints with thoughtful details
Leggings with a surprise on the bum
- Designed on maternity leave in 2010
- OEKO-TEX 100 certified cotton
- Prints match across tops and leggings