Bright Friday 40% Off
-
Pals Socks Donut & Ice Cream Socks -
Pals Socks Strawberry & Banana Socks -
Pals Socks Julius & Skurvy Mismatched Socks -
Danefae Erik Rainbow Print Tee -
Smafolk Race Car Sweatpants: Teal -
Smafolk Race Car Tee: Teal -
Smafolk Tennis Racket Tee -
Smafolk Tennis Racket Dress -
Slugs & Snails Kids Tights: Fuchsia Pink -
Kite Bunny Print Zip Bodysuit -
Toby Tiger Purple Tee -
Toby Tiger Pink Leggings -
Toby Tiger Picnic Print Dress -
Toby Tiger Orange Tee -
Toby Tiger Hillside Print Dress -
Toby Tiger Green Tee -
Toby Tiger Blue Tee -
Toby Tiger Blue Long Sleeve Top -
Kite Hare Hug Print Sun Hat -
Kite Pig Pannage Long Sleeve Bodysuit -
Kite Pig Pannage Dungarees -
Kite Pig Pannage Print Leggings -
Kite Winter Woodland Bodysuit -
Kite Winter Woodland Dungarees
Bright organic and OEKO-TEX kidswear from Europe's best brands
- Free Australian shipping over $97, or $7.95 flat rate
- 30 day easy returns
- Afterpay at checkout
Swap it. We pay to post the new one.
Exchange within 30 days for another size, colour or item. No restocking fee, and the replacement ships at our cost.
How exchanges workEuropean labels the big stores don't carry
Eight brands from Sweden, Denmark, Ireland and the UK, picked for bold prints and fabric built to survive a hand-me-down.
Meet the brandsDressing Australian kids since 2007
Today our family runs Baby Goes Retro. We pack every order ourselves and ship within one business day.
Meet the family"I absolutely cannot deal with how cute these look on my little boy."
"Soft, durable, and feels so well made."
"Quick delivery and wrapped beautifully."
Between sizes?
European brands size differently. Every product page has its own size guide and fit assistant to find the right fit for your child.
- Size guide on every product
- Fit assistant for a size match
Organic cotton made for messy play
- GOTS certified organic cotton
- Certified B Corp
- Started in 2004 to fit over cloth nappies
Unisex Scandi prints since 2007
- 100% GOTS certified organic cotton
- Every print designed for boys and girls
- Only four collections a year
Bright appliqués, made to hand down
- GOTS and Soil Association organic cotton
- Family-run since 1998
- Designed by founder Zoe Mellor
It started with a raincoat
- Four friends set out to make practical things beautiful
- Erik and Freja, the friendly Vikings
- OEKO-TEX certified fabrics
The original unisex kids' tights
- GOTS organic cotton, extra thick and soft
- Anti-slip soles, PVC free
- Room for a nappy. Wears as leggings too.
Prints drawn in-house, inspired by kids
- Småfolk means "little people" in Danish
- Organic cotton, OEKO-TEX certified
- One of Denmark's first organic kidswear labels
Organic kidswear from the English coast
- GOTS certified for 15 years
- Designed by the sea in Poole
- Nature prints with thoughtful details
Leggings with a surprise on the bum
- Designed on maternity leave in 2010
- OEKO-TEX 100 certified cotton
- Prints match across tops and leggings