They’re Only Little Once. Dress Them in Joyful, Scandinavian Retro Kidswear for a Magical Childhood

Shop ethically made, organic kidswear that's better for them and the planet

✓⃝ ⭐️⭐️⭐️⭐️⭐️ 4.9 out of 5 stars based on 43 reviews

Unique & Inspiring

-

Our playful Scandinavian and UK designed kidswear pairs high quality with retro charm, celebrating individuality and creativity

Organic & Sustainable

-

Our brands prioritise soft, organic materials, safe for sensitive skin, gentle on the planet, and perfect for everyday magic

Ethically Made Always

-

We partner only with brands that uphold the highest ethical standards for fair pay and safe conditions

Family owned

-

We’re a small Aussie family business, who love great kidswear and is here to help every step of the way

Organic is a Safer, Healthier, and More Sustainable Choice

Fewer Chemicals, Kinder to the Planet, and Healthier for Growing Bodies

See the difference here

Shop by Style

Colorful striped t-shirt with rainbow pattern on a white background

T-Shirts – Short & Long Sleeve

Green and white striped leggings with a dinosaur design and 'Blade & Rose' branding on a white background.

We know where our clothes are made......and we're super proud of it!

We prioritise brands that use ethical manufacturing

See the difference here

Trusted Brands, Handpicked for You

Child wearing a colorful outfit with floral patterns sitting on a stone wall in a park.

What parents love about our clothes!

Karen

Beautiful designs, great quality clothing.Will definitely be purchasing again.

Mary

This is the brightest dress! Sits really nicely and constantly gets compliments

Fran

Great Quality. So soft, snuggly and beautiful quality. Not to mention super cute.

Ingrid

So cute, and so well made. We love Scandinavian baby and child designs, vibrant and full of life

The family behind Baby goes Retro

Our family runs Baby Goes Retro to offer kids’ clothing that reflects what matters most to us — joy, quality, and care. Inspired by vintage style and a love for playful, personality-filled design, our pieces are made to last and be loved again and again.
We have a strong focus on safe, organic fabrics, produced in ethical factories, to support a slower, more sustainable fashion future — because little wardrobes can have a big impact.

Read our story